ROLE Design Lead
Design Standards
Environmental Signage

COLLABRATORSJan C. Almquist, Brand Identity

CASEThe University of the Arts aimed to refine its brand identity to better reflect its unique position. The goal was to enhance the university's presence in the artistic education landscape.

RESULT I had the honor of being part of the team that reshaped the brand identity for my alma mater, the University of the Arts. Our mission was to create a comprehensive brand identity system that captured the essence of the institution's diverse programs and unified them under the inspiring banner of "Advancing Human Creativity."

Collaborating closely with Jan C. Almquist, principal of AAJdesign, we ensured that every aspect of the brand identity resonated with the university's core values and vision. Through careful design work, our aim was to leave a lasting imprint in the design arena, elevating the University of the Arts' presence and reinforcing its position as a leader in art education.

Completed at AAJdesign in 2018.


© 2024 Shannon Chong