Celebrating Innovation, Honoring Progress
ROLE Creative Concepts
Motion Graphic
COLLABRATORSJan C. Almquist, Project Management
Ryan Penn, Illustration
CASEIn celebration of Novocure's significant five-year milestone following its initial public offering (IPO), the aim was to create a visually captivating looping motion graphic for display on the Nasdaq MarketSite in Times Square. The objective was to encapsulate the essence of Novocure's remarkable mission and convey it through dynamic visuals on this esteemed global platform.
RESULT I designed a motion graphic to commemorate Novocure's notable milestone, illustrating the company's continuous growth and unwavering commitment to innovation. The graphic prominently featured their mission, vision, and values wheel, alternating between photographs of patients and employees. This dynamic representation effectively captured the essence of Novocure's journey, drawing the gaze of spectators in one of the world's most iconic locations.
Completed at AAJdesign in 2020.